Expanding Donald Trump's Empire

Expanding His Empire

In 1977, Trump married Ivana Zelnickova Winklmayr, a New York fashion model who had been an alternate on the 1972 Czech Olympic Ski Team. After the 1978 birth of the couple's first of three children, Donald John Trump Jr., Ivana Trump was named vice president in charge of design in the Trump Organization and played a major role in supervising the renovation of the Commodore.
In 1979 Trump leased a site on Fifth Avenue adjacent to the famous Tiffany & Company as the location for a monumental $200-million apartment-retail complex designed by Der Scutt. Opened in 1982, it was dubbed Trump Tower. The 58-story building featured a six-story atrium lined with pink marble and included an 80-foot waterfall. The luxurious building attracted well-known retail stores and celebrity renters and brought Trump national attention.
Meanwhile Trump was investigating the profitable casino gambling business, which was approved in New Jersey in 1977, and in 1980 he was able to acquire a piece of property in Atlantic City. Trump brought in his younger brother Robert to head up the complex project of acquiring the land, winning a gambling license and obtaining permits and financing. Holiday Inn Corporation, the parent company of Harrah's casino hotels, offered a partnership, and the $250 million complex opened in 1984 as Harrah's at Trump Plaza. Trump bought out Holiday Inn soon thereafter and renamed the facility Trump Plaza Hotel and Casino. Trump also purchased a Hilton Hotels casino-hotel in Atlantic City when the corporation failed to obtain a gambling license and renamed the $320 million complex Trump's Castle. Later, while it was under construction, he was able to acquire the largest hotel-casino in the world, the Taj Mahal at Atlantic City, which opened in 1990.
Back in New York City, Donald Trump had purchased an apartment building and the adjacent Barbizon-Plaza Hotel in New York City, which faced Central Park, with plans to build a large condominium tower on the site. The tenants of the apartment building, however, who were protected by the city's rent-control and rent-stabilization programs, fought Trump's plans and won. Trump then renovated the Barbizon, renaming it Trump Parc. In 1985 Trump purchased 76 acres on the West Side of Manhattan for $88 million to build a complex to be called Television City, which was to consist of a dozen skyscrapers, a mall and a riverfront park. The huge development was to stress television production and feature the world's tallest building, but community opposition and a long city-approval process delayed commencement of construction on the project. In 1988 he acquired the Plaza Hotel for $407 million and spent $50 million refurbishing it under his wife Ivana's direction.